Welcome to the Outlier Partners blog — your resource for financial clarity, bold decision-making, and growth with intention. We champion women business owners who want to lead with confidence, dig into strategy over surface fixes, and turn their numbers into tools for change. Here, you’ll find insights, guidance, and real-world lessons to partner you as you build a business that lasts.
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Chapter 4: Margins: Measuring the Space Between Earning and Keeping
Introduction: Margins as the Turning Point in Your Story Welcome back! In our journey so far, we’ve explored revenue, the lifeblood flowing into your business, and expenses, the necessary outflows that keep things running. Now, we arrive at the crucial intersection between the two: your margins. Margins are the unsung heroes of your financial story. […]
Chapter 3: Expenses—The Unsung Characters in Your Business Story
Introduction: Expenses, Unpacked Welcome back to our journey through the chapters of your business’s financial story. In the last chapter, we explored revenue—the headline number that gets everyone’s attention. Today, we’re turning the spotlight on a less glamorous but equally important part of your narrative: expenses. If revenue is the “what comes in,” expenses are […]
Chapter 2: Decoding Revenue
Welcome back to our journey through the story your financials are telling. Last week, we explored how your numbers are more than data. They’re a narrative that reveals where your business has been, where it stands today, and where it might go next. Now let’s turn the page and focus on the first and often […]
Chapter 1: Why Your Financials Tell a Story (and How to Listen)
Welcome to the Series Welcome to the first chapter of “Learning to Read Your Financials Like a Story”—a newsletter series designed to help you see your numbers not as intimidating spreadsheets, but as the evolving narrative of your business. Each week, we’ll break down a different aspect of your financial statements, demystify the jargon, and […]
